Scientific American reports that a recent survey of 505 Americans shows that we underestimate the impact of energy efficiency measures and overestimate the effect of “curtailment”.
It turns out that curtailment efforts (you know, actions like turning off the lights, unplugging the laptop, or even driving less) do much less good for the Earth and household energy bills than ordinary folks tend to think, while investments in things like improving home energy efficiency are much more effective than we estimate.
This is actually good news. Quote of the day:
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“Energy efficiency is like a Saudi Arabia under our cities.”
– Physicist and energy expert Arthur Rosenfeld